Boyuan Zhao – E-commerce Email Masters 2.0
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Course Description
Master E-commerce Email Marketing with Boyuan Zhao – E-commerce Email Masters 2.0. Email marketing is the backbone of successful e-commerce. With the fast-paced evolution of the industry, staying ahead requires knowledge, strategy, and innovation. “”Boyuan Zhao – E-commerce Email Masters 2.0″” is a comprehensive program designed for freelancers and agency owners, equipping them with the skills needed to excel in email marketing. From onboarding to advanced project management techniques, this course provides invaluable insights to innovate and grow.
What You’ll Learn in E-commerce Email Masters 2.0
1. Onboarding – Setting the Foundation for Growth
Begin your email mastery journey with the Onboarding module. It’s more than a welcome—it’s your guide to understanding the support, tools, and strategies you’ll need to scale your freelance or agency ventures.
2. Emails Explained – Decoding the Metrics
Discover key email marketing metrics and how to leverage them effectively. This module lays the groundwork for creating impactful campaigns that convert audiences into loyal customers.
3. Email Capture – Building Your Subscriber Base
Learn cutting-edge techniques to grow your email list, including using innovative tools like quizzes to collect data and engage new audiences.
4. Email Creation – Craft Emails That Captivate
Step into the world of persuasive email copywriting and learn how to communicate your brand’s vision. Understand how to collaborate with graphic teams to craft visually stunning campaigns.
5. Graphic Design – Elevate Your Visuals
Explore design essentials, from typography to visual hierarchy. Practical live design sessions help you create audience-specific email designs using modern tools.
6. Acquisition & Retention Flows – The Customer Journey
Master the art of mapping and optimizing customer journeys, ensuring both sustainable sales growth and long-term customer loyalty.
7. Campaign Planning – Unleashing Creativity
Gain insights into planning strategic, attention-grabbing campaigns. Learn to consistently generate creative ideas tailored to your target audience.
8. Deliverability – Reaching Your Audience
Ensure inbox success with in-depth guidance on handling and resolving email delivery issues, guaranteeing your campaigns reliably reach their intended audience.
9. Decision Making & Reporting – Fine-Tune Your Impact
Optimize your marketing efforts by honing your decision-making skills and communicating results effectively with clients through structured reporting.
10. Project Management – Streamlining with Notion
Learn how to manage campaigns like a pro, using Notion for seamless workflows, enhanced collaboration, and maximized efficiency.
Empower Your Career with the Ultimate Email Marketing Toolkit
Boyuan Zhao’s E-commerce Email Masters 2.0 is much more than a course—it’s your gateway to becoming an expert in email marketing. With step-by-step guidance and practical strategies, it equips freelancers and agency owners with unmatched expertise to thrive in an ever-evolving e-commerce landscape. Are you ready to redefine success in email marketing?