Chris Orzechowski – Double Your Deliverability

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Course Description

Double Your Email Deliverability with Chris Orzechowski. When it comes to email marketing, deliverability can make or break your campaigns. Chris Orzechowski, a proven expert in email marketing, is renowned for his insights and strategies that double the effectiveness of email campaigns by focusing on one critical factor—ensuring more emails land directly in your recipients’ inboxes. Here’s an overview of Chris’s top principles for boosting deliverability and achieving email marketing success.

What Is Deliverability—and Why Does It Matter?

Email deliverability refers to getting your emails into your recipients’ inboxes instead of being flagged as spam. Chris highlights that understanding the nuances of deliverability is essential. By blending technical skills with smart strategies, he has guided countless businesses in overcoming common barriers that prevent emails from reaching inboxes.

Personalization and Relevance Are Key

Chris strongly believes that cookie-cutter emails simply don’t cut it anymore. To avoid the spam folder, emails need to offer personalized, relevant content that speaks to the specific interests of your audience. By segmenting your email list and using dynamic content, you can create tailored experiences that engage different audience groups and, ultimately, boost email performance.

Implementing Strong Authentication Protocols

To build trust with email servers and recipients, Chris recommends using email authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). These steps confirm the legitimacy of your emails and reduce risks like phishing and fraud. Following these protocols not only improves deliverability but also strengthens your brand’s reputation.

Optimize Your Email Infrastructure

A quality email infrastructure is vital for successful campaigns. Chris advises keeping a close eye on sender reputation, maintaining a consistent engagement rate, and responding quickly to any red flags that might harm your sender score. Conducting regular evaluations of your email systems and identifying potential weaknesses help to ensure your emails continue to perform well.

Monitor Engagement Metrics

Tracking and interpreting engagement metrics like open rates and click-through rates is another focal point of Chris’s approach. These metrics provide valuable insights into how recipients interact with your emails. Using this data, marketers can fine-tune their strategies, creating campaigns that better align with audience preferences.

Prioritize List Hygiene

Chris emphasizes that maintaining a clean and active email list is essential to improve deliverability. This means regularly removing inactive subscribers and focusing on quality over quantity. He also recommends running re-engagement campaigns to win back inactive subscribers and eliminate those who no longer engage. This practice keeps your email list healthy and reduces the chances of being marked as spam.

The Takeaway

Chris Orzechowski offers a gold standard for improving email deliverability in a competitive digital landscape. By blending technical expertise with actionable strategies—such as creating tailored content, using authentication protocols, improving email infrastructure, and maintaining list hygiene—he has helped countless businesses achieve significant results in their email marketing efforts. Want to double your email deliverability? Start implementing Chris’s best practices to see better engagement, improved inbox placement, and stronger connections with your audience.