Dara Denney – Performance Creative Master Course
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Course Description
Welcome to the Performance Creative Master Course! I’m Dara, your guide through this exciting learning experience. This course is designed to equip you with actionable strategies and tools to master the world of creative strategy, from research to execution. Here’s a breakdown of what to expect:
Creative Strategy Research
Understand why research forms the foundation of successful creative campaigns. Learn to conduct Reputation Analysis, gather insights from customer testimonials, and identify what we call “”Golden Nugget Reviews”” to fuel your creative process.
- Sharpen your skills by analyzing competitors’ approaches and evaluating past performance.
- Learn how to present your research effectively to your team.
Creative Formats That Drive Conversions
Unlock a treasure trove of creative formats that work. This section includes:
- A Notion Guide for easy navigation.
- Top 10 creative formats to test.
- 10 user-generated content (UGC) strategies.
- 15 creative ideas tailored to Service Businesses, B2B, and Info Products.
Consumer Psychology and Messaging
Dive into the core of human desires and understand how they influence consumer behavior. Discover scalable advertising strategies and master the art of compelling copywriting that drives conversions, with focused insights on crafting powerful primary text.
The Creative Strategist’s Toolkit
Gain access to the tools I rely on daily as a creative strategist. You’ll walk away prepared to handle any creative challenge with a well-equipped toolkit.
Building an In-House UGC Team
Thinking of incorporating UGC into your strategy? Learn how to:
- Create effective UGC briefs.
- Source creators.
- Build your own in-house UGC team that excels at delivering impactful content.
Creative Project Workflow
Navigate each phase of the creative project workflow seamlessly. Understand how tools like Trello can help with project management and pipeline tracking while ensuring quality assurance for all your creatives.
Creative Testing Framework
Did you know naming conventions are crucial for testing success? Learn to craft a detailed framework for creative testing and explore two proven methods for finding the highest-performing creatives.
Advanced Creative Analytics
Take your skills to the next level with advanced analytics insights, including my Creative Analytics Cheatsheet. Understand key metrics, leverage attribution tools, and master the art of creating reports for weekly, monthly, and quarterly reviews. You’ll also learn how to lead retrospective reviews with your team using a clear and organized slide deck.
Iterating to Optimize Results
Finally, learn how to make effective iterations when identifying winners and losers from your creative tests. These insights will help you refine your strategy and keep achieving better results.
For access to course materials and updates from Cultcourse, simply leave your email to receive files delivered via a MEGA Download Link. We’re thrilled to have you on this learning journey. Here’s to creating impactful strategies and campaigns!
Warm regards,
Dara Denney