Derek Johanson – CopyHour
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Course Description
Master the Art of Copywriting with Derek Johanson’s CopyHour. Looking to take your copywriting skills to the next level? Derek Johanson’s CopyHour is a one-of-a-kind program designed to transform the way you create sales copy. Over 90 days and six comprehensive modules, this immersive course will teach you how to write copy that captivates and converts.
What Makes CopyHour Different?
CopyHour isn’t just another copywriting course—it’s a hands-on approach to mastering persuasion. Through daily handwriting exercises of proven, successful copy, you’ll learn from the greats and internalize key principles of effective writing. By the end of the course, you won’t just know how to write compelling copy—you’ll live it.
Core Modules You’ll Explore
Research Mastery
Learn how to dig deep with advanced research techniques (including AI tools like ChatGPT) to discover customer pain points and spark innovative ideas.
Crafting Irresistible Offers
Understand the art of turning features into benefits and use vivid language to create offers that speak directly to your audience’s desires.
Headlines & Leads That Hook
Master the most crucial elements of sales copy—attention-grabbing headlines and compelling leads. Learn to choose the best lead types to jumpstart your sales message.
Building Trust with Sales Arguments
Create persuasive sales messages by incorporating proof, testimonials, and addressing common objections. Unlock the secrets of convincing storytelling.
Strategies for Closing the Deal
Seal the deal with confidence. Learn pricing strategies, scarcity techniques, and ethical persuasion methods that turn prospects into loyal customers.
Exclusive Bonuses You’ll Love
- Access to the Infamous Dropbox Swipe File: A treasure trove of thousands of successful ads and proven copy for inspiration and reference.
- Private Facebook Community: Connect with fellow CopyHour students for accountability, shared growth, and collaboration.
- Pro Copywriter Interviews: Learn insider strategies from seasoned copywriters to enhance your skills and gain new perspectives.
Why Choose CopyHour?
Hands-On Learning
The daily handwriting exercises offer a powerful way to internalize the principles of master copywriters so they become second nature.
Comprehensive Curriculum
From uncovering customer pain points to closing the sale, CopyHour covers every step of the copywriting process.
Expert-Led Instruction
Learn directly from Derek Johanson, a seasoned copywriter who blends real-world expertise with actionable teaching.
Supportive Community
Join a network of like-minded individuals to share insights and grow your skills.
Who Is This Course For?
CopyHour is perfect for aspiring copywriters, marketers, entrepreneurs, or anyone looking to refine their persuasive writing skills. Whether you’re starting from scratch or looking to level up, this course will provide you with actionable strategies to elevate your copy.
Start Your Copywriting Journey Today
With Derek Johanson’s CopyHour, you’re not just learning to write—you’re mastering the timeless art of persuasion. This 90-day program equips you with the skills and confidence to craft copy that not only sells but deeply resonates with your audience. Enroll in CopyHour now and start creating copy that converts.