How to Build an Unbeatable Business – Jim McKelvey

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Course Description

Discover the ultimate guide to building a business that thrives and stands the test of time. Jim McKelvey’s course, “”How to Build an Unbeatable Business,”” delivered through Foundr, is a comprehensive program aimed at empowering entrepreneurs with the tools and strategies needed to outshine competition. At the heart of this course is the concept of the Innovation Stack—a powerful, interlocking system of strategies designed to make your business nearly impossible to replicate.

Course Overview and Lessons

Lesson 1 – The Innovation Stack

• Understand what an innovation stack is and why it’s critical for business resilience.
• Learn to create an interconnected system of ideas resistant to replication.
• Explore foundational principles like anchoring and conservatism.

Lesson 2 – Identifying Winning Innovation Stacks

• Discover how to identify innovation stacks that lead to success.
• Develop a customer-first mindset critical to innovation.

Lesson 3 – Historical Innovation Stacks

• Gain insights from historical examples of innovation stacks.
• Learn how companies like Square succeeded in outperforming giants like Amazon.

Lesson 4 – Finding Perfect Problems

• Discover how identifying the right “problems” can give your business a competitive advantage.
• Explore the concept of Total Addressable Market (TAM).

Lesson 5 – Targeting Overlooked Market Segments

• Focus on overlooked, untapped market segments.
• Learn strategies to win in areas where competitors aren’t focusing.

Lesson 6 – Combining Innovation and Copying

• Master the balance between creating original ideas and borrowing proven strategies.
• Learn how this combination can lead to explosive business growth.

Lesson 7 & 8 – Avoiding Mistakes & Optimizing for Speed

• Understand the common mistakes entrepreneurs make and how to avoid them.
• Learn why speed is crucial in executing and scaling your innovation stack.

Lesson 9 – One Innovation at a Time

• Implement a framework for creating and executing one innovation at a time.
• Tackle business problems with simple, practical solutions.

Lesson 10 – Pricing Strategies

• Explore strategies to price your products for trust and value.
• Learn how to avoid cheapening your product while maximizing its perceived worth.

Lesson 11 – Harnessing Fear

• Overcome fear and self-doubt when facing powerful competitors.
• Use fear as motivation to push your business forward.

Lesson 12 – Protecting Your Innovation Stack

• Identify potential threats to your business’s innovation stack.
• Understand the importance of maintaining market focus and attention.

Lesson 13 – Square’s Success Story

• Learn directly from the principles that helped Square succeed.
• Understand the value of small and emerging businesses in fostering innovation.
• Uncover the importance of doing what’s right for your product—even when the industry isn’t ready.

Why This Course Matters

Jim McKelvey’s program provides aspiring entrepreneurs with the framework needed to create a business that doesn’t just survive but thrives in competitive markets. Whether you’re targeting untapped market segments, solving “perfect problems,” or learning from the successes of organizations like Square, the insights in this course will help you craft long-lasting strategies rooted in innovation.

Take the first step toward mastering the art of building an unbeatable business. Enroll in Jim McKelvey’s course today and unlock the power of the Innovation Stack!