Hyla Nayeri & Adrien Bettio – How TF Do I Start

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Course Description

Hyla Nayeri and Adrien Bettio’s collaborative work, How TF Do I Start, is a fresh and insightful guide for anyone ready to take the plunge into a new project, venture, or personal endeavor. Packed with clear strategies and actionable advice, the book focuses on overcoming the unique challenges of starting something new and thriving through the process.

Key Ideas from the Book

1. Turning Uncertainty Into Opportunity

Nayeri and Bettio address the universal challenge of uncertainty when starting something new, reframing it as an opportunity for growth. They emphasize the value of cultivating resilience and adaptability by viewing ambiguity as a natural and valuable part of the process rather than a roadblock.

2. Setting SMART Goals

The authors highlight the importance of defining clear objectives before starting, using the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound. These well-articulated goals create a roadmap that both guides progress and establishes benchmarks for success.

3. Building a Solid Support System

Starting something new doesn’t have to be a solo act. Nayeri and Bettio stress the importance of surrounding yourself with people who provide guidance, encouragement, and constructive feedback. Mentors, advisors, or a network of peers can play a critical role in overcoming obstacles and staying motivated.

4. Breaking Through Analysis Paralysis

The authors tackle analysis paralysis, a common trap where endless options or choices lead to inaction. Instead, they advocate for pragmatism—prioritizing informed decisions without overthinking. By focusing on incremental steps and learning from mistakes along the way, progress becomes more achievable.

5. Start Small with a Minimum Viable Product (MVP)

A crucial takeaway from the book is the idea of beginning with a Minimum Viable Product (MVP). Perfection isn’t the goal from day one. By creating a functional prototype or initial version of your project, you open the door for early feedback, testing, and adjustments that lead to a stronger final result.

6. Growing Through Feedback

Feedback isn’t failure—it’s fuel for growth. Nayeri and Bettio emphasize the power of constructive criticism. By iterating your work based on feedback, you can continuously refine it, ensuring your project evolves into its best version.

7. Cultivating Resilience

Setbacks are part of the process, but they don’t define your success. The authors encourage readers to maintain a positive perspective, view failures as invaluable learning opportunities, and build the resilience necessary to push through tough times. Resilience, they argue, is the backbone of long-term success.

A Valuable Roadmap for Starters

How TF Do I Start is more than a guide—it’s an empowering companion for anyone on the brink of a new beginning. By blending psychological insights with hands-on strategies, Nayeri and Bettio provide a roadmap to help you face uncertainty, build confidence, and create meaningful outcomes. Whether you’re launching a business, starting a new personal project, or taking the first step toward your aspirations, this book offers the tools you need to start—and keep going.