Simo Ahava – Google Analytics 4 in BigQuery
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Course Description
Google Analytics 4 in BigQuery – Master the Art of Data Analysis with Simo Ahava. Discover the tools, knowledge, and skills you need to effectively analyze Google Analytics 4 (GA4) data using BigQuery. Whether you’re just starting out or are an experienced analyst, Simo Ahava’s “Google Analytics 4 in BigQuery” course will guide you step-by-step through the complexities of GA4, helping you unlock actionable insights and optimize performance like never before.
What You’ll Learn
Getting Started
Set the foundation by learning the essentials of working with BigQuery. From setting up your environment and linking GA4 to exploring the export schemas and running your first SQL queries, this course offers a hands-on, beginner-friendly introduction to navigating GA4 data.
Events & User Data
Dive deep into GA4’s session and user data models. Learn to group data by dimensions, optimize query costs, and access user properties. Gain the expertise to manage unstructured data and maximize the value of GA4’s intricate data structures.
Engagement & Retention Analysis
Replicate GA4’s sessionization logic and build impactful engagement reports. Create actionable funnel reports and custom pathing visualizations while seamlessly integrating BigQuery with Google Data Studio. Learn to unpack retention data to make smarter, data-driven business decisions.
Monetization & Lifetime Value
Unlock e-commerce insights by analyzing GA4’s event schema, calculating vital metrics, and building detailed item-level funnel reports. Discover how to calculate user lifetime value to drive better engagement and monetization strategies.
Advanced Analytics
Step into advanced workflows by creating custom “engaged session” concepts and combining GA4 data with public datasets. This section evolves with new, cutting-edge techniques to ensure you stay ahead in the data analytics game.
Why Choose This Course?
Whether your goal is to master GA4 for deeper business insights, improve your online presence, or stand out as a data-driven professional, this course equips you with the skills to excel. Simo Ahava’s teaching approach ensures accessible expertise with practical applications for professionals at any experience level.
Enroll Now!
Start your analytics mastery today with the “Google Analytics 4 in BigQuery” course. Gain the confidence to analyze, interpret, and act on your data. Your path to becoming a data expert starts here.