Dana DiTomaso – Analytics for Agencies
Download Course Proof
Course Description
Course Overview: Dana DiTomaso – Analytics for Agencies is a must-have course for digital agencies looking to harness the power of data. Designed specifically for agencies, this program provides essential skills and strategies to effectively use analytics tools to optimize campaigns, improve client reporting, and deliver actionable insights that drive better results.
What’s Included in the Course?
Comprehensive Training
- Learn how to collect, analyze, and use data effectively to guide decisions.
- Explore tools like Google Analytics and Google Tag Manager in-depth.
Tailored Agency Strategies
- Discover reporting and management techniques specifically for agency success.
- Master the art of making data impactful and easy for clients to understand.
Real-World Application
- Work through practical walkthroughs, case studies, and examples to reinforce key concepts.
Course Breakdown
Part 1: Introduction to Analytics for Agencies
- Why Analytics Matters: Understand how data leads agencies to smarter decisions.
- Key Tools Overview: Get started with Google Analytics and other essential platforms.
- Client Reporting Basics: Learn how to present data in clear, impactful ways.
Part 2: Setting Up & Configuring Analytics
- Platform Setup: Step-by-step instructions to set up analytics platforms for clients.
- Tracking Goals: Configure KPIs like conversions to measure what matters most.
- Tag Management: Use Google Tag Manager for efficient data collection.
Part 3: Data Collection & Reporting
- Focused Data Collection: Identify the data that’s most useful to client goals.
- Custom Dashboards: Build reports that offer actionable insights.
- Data Visualization: Find out how to turn numbers into meaningful visuals.
Part 4: Analyzing Campaign Performance
- Tracking Campaigns: Monitor client campaigns across SEO, PPC, social, and more.
- Identifying Opportunities: Spot trends and scale successful strategies.
- Client-Specific Insights: Customize analytics based on different client objectives.
Part 5: Troubleshooting & Advanced Techniques
- Fix Common Issues: Resolve discrepancies or errors in analytics tracking.
- Go Beyond Basics: Explore segmentation, event tracking, and multi-channel attribution.
- Predictive Analytics: Use historical data to forecast future trends and client outcomes.
Who is this Course For?
- Agency Owners: Enhance reporting and build stronger client relationships.
- Digital Marketers: Optimize campaigns with data-driven insights.
- Account Managers: Confidently explain campaign performance to clients.
Why Take This Course?
- Better Reporting: Deliver clear, digestible insights to improve transparency.
- Boost Campaign Success: Make data-driven optimizations to improve results and ROI.
- Client Loyalty: Build trust and satisfaction with measurable outcomes.
Dana DiTomaso – Analytics for Agencies is the perfect program for professionals seeking to sharpen their analytics expertise, boost campaign efficiency, and provide unmatched value to their clients.