Niko Velikov – The Targeting Academy

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Course Description

Looking to elevate your digital advertising skills? Niko Velikov’s The Targeting Academy is the ultimate course for digital marketers, entrepreneurs, and business owners ready to master advanced targeting strategies and maximize ROI across platforms like Facebook and Google Ads.

What is The Targeting Academy?

This intensive online course teaches how to precisely reach the right audience at the right time using cutting-edge targeting techniques. Designed to boost campaign effectiveness and streamline ad spend, it blends theoretical concepts with real-world application in a flexible learning format.

Who is It For?

• Digital marketers and ad specialists
• Small business owners
• Entrepreneurs
• Anyone running online advertising campaigns

Key Highlights

Course Format

• Duration: A structured, multi-week program tailored for flexible learning
• Method: Video tutorials, live webinars, hands-on projects, and downloadable resources
• Access: Online platform; learn at your own pace with full expert support

Core Modules

• Fundamentals of Targeting:
  • Introduction to audience targeting principles
  • Types of targeting (demographic, geographic, behavioral, psychographic)
  • Platform-specific targeting breakdown (Facebook, Google, Instagram, LinkedIn)
• Advanced Facebook Ads Targeting:
  • How to build and use Custom and Lookalike Audiences
  • Interest- and behavior-based targeting strategies
  • Best practices for retargeting past visitors and customers
• Advanced Google Ads Targeting:
  • Keyword targeting and audience segmentation
  • Geographic and demographic targeting tweaks for better performance
  • Effective remarketing strategies
• Data-Driven Targeting:
  • Gain actionable insights with analytics tools
  • A/B testing for refining your campaigns
  • Conversion tracking to measure campaign success
• Budget Optimization:
  • Master bid strategies and budget allocation tactics
  • Manage CPC (Cost-Per-Click) and CPA (Cost-Per-Acquisition)
  • Learn strategies to get the most out of every advertising dollar
• Real-Life Applications:
  • Case studies from successful campaigns
  • Industry-specific targeting strategies
  • Common targeting mistakes—and how to avoid them
• Practical Tools & Community:
  • Step-by-step hands-on projects
  • Access to targeting tools, templates, resource libraries, and live demonstrations
  • Engage with a peer community and receive expert feedback from Niko Velikov himself

What Will You Gain?

Enhanced Skills

• Learn precise targeting methods to improve campaign success
• Develop advanced analytical skills to interpret ad performance
• Apply strategic approaches for creating highly effective campaigns

Real Business Growth

• Drive higher ROI through smarter targeting
• Boost brand visibility and expand your audience
• Increase conversions while reducing unnecessary ad spend

Competitive Edge

• Stay ahead with up-to-date knowledge of targeting trends and best practices
• Implement tailored strategies for specific industries and business goals

Why Choose The Targeting Academy?

This isn’t just another online course—it’s a comprehensive toolkit for excelling in digital advertising. With a focus on actionable learning, data-driven strategies, and hands-on projects, The Targeting Academy arms you with everything you need to outperform your competition and achieve measurable results. If you’re serious about taking your ads to the next level, this is the course you’ve been waiting for!