Shannon Lohr – Factory 45

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Course Description

Factory45, designed by Shannon Lohr, is a comprehensive, self-paced program for aspiring sustainable fashion entrepreneurs. It guides participants through every stage of building an eco-conscious fashion brand—from concept to launch—with proven strategies, valuable resources, and expert-led modules.

What You’ll Learn

Factory45 offers five structured modules to equip you with the skills and knowledge needed to launch a sustainable fashion business successfully.

Module 1: Sourcing Fabric and Materials

• Effective Sourcing Techniques: Research and find materials for your product or collection.
• Supplier Connections: Gain access to a database of sustainable fabric suppliers offering low minimums.
• Supplier Relationship Tips: Use prewritten scripts to establish strong communication with suppliers.
• Eco-Friendly Fabrics: Learn what makes a fabric sustainable and how it aligns with your goals.
• Materials Tracking: Utilize templates to organize materials needed for production.
• Sketches & Spec Sheets: Create professional designs and specifications—even without drawing skills.

Module 2: Brand Identity

• Customer Identification: Define your ideal customer and tailor your messaging.
• Lean Business Principles: Build a sustainable brand without incurring debt.
• Brand Strategies: Craft compelling and visually aligned strategies to connect with your target audience.
• Marketing Tactics: Learn the top strategies for gaining visibility and converting leads into loyal customers.
• Traffic Engine: Develop systems to create repeat buyers and pre-launch buzz.

Module 3: Pre-Production

• Industry Connections: Work with vetted designers, sample makers, and ethical production partners.
• Pattern Creation: Access resources to create production-ready designs.
• Manufacturing Expertise: Understand sewn manufacturing processes to avoid costly mistakes.
• Budget Analysis: Plan your financial needs to make production seamless.
• Sustainable Packaging: Discover resources for eco-conscious tags, labels, and packaging.

Module 4: Ecommerce Marketing

• Launch Buzz Strategies: Maximize the impact of your product launch.
• Content Marketing: Create content that attracts and engages customers.
• Press Outreach: Secure media coverage and grow awareness of your brand.
• Social Media: Leverage tactics to connect with your audience and turn them into loyal buyers.
• Time-Saving Marketing: Focus on strategies proven to deliver results so you can save time and energy.

Module 5: Preparing for Launch

• Market Testing: Pre-sell your product to gauge demand and secure funding.
• Pre-Sales Campaigns: Craft campaigns with step-by-step guidance to support production.
• Creative Direction: Develop eye-catching visuals, photography, and videos for your marketing material.
• PR & Communication: Outline your brand’s unique selling proposition through strategic PR efforts.
• Smooth Production Transition: Confidently bring your ideas into reality with streamlined processes and actionable plans.

Bonus Workshops

Participants also gain access to over 100 expert-led workshops covering topics such as:

• Avoiding Scams
• Supply Chain Management
• Email Marketing Automation
• Financial Preparation
• Building Influencer Relationships

Why Choose Factory45?

Factory45 doesn’t just teach you how to build a fashion brand; it focuses on fostering sustainability, ethical practices, and mindful business strategies. From sourcing eco-friendly materials to creating impactful campaigns, every step is designed to support emerging entrepreneurs who want a greener and smarter fashion industry.

Key Benefits:

• Access to a vetted supplier and production partner network.
• Support from workshop recordings tackling niche challenges.
• Hands-on tools like templates and scripts to streamline processes.
• Real-world expertise to avoid pitfalls and create a launch-ready brand.

Take Your First Step Today

Factory45 provides everything you need to launch a sustainable, ethical, and successful fashion brand. Join the movement towards a more conscious fashion industry—and make your business vision a reality.